Media and Public Relations Jobs in Dubai
Dubai is an Oasis of Media Freedom in the Middle East
Business growth in Dubai has increased demand for media and public relations services to form an industry that, today, earns some $100 million in revenues. The industry is growing at about 20% a year, supported in large part by new business demand. This industry has evolved rapidly with business expansion that has demanded increasingly more public relations and marketing services in order for businesses to establish their corporate image and to promote their goods and service offerings. Moreover, the joint government and commercial initiative has created the Dubai Media City, a state-of-the-art synergic environment for media and public relations companies engaged in media and marketing, printing and publishing, motion picture, broadcasting, entertainment, and information services.
Given the expectations of strong economic growth and business expansion, especially as Dubai promotes its image as the premier tourism locality, the future for media and public relations companies and employment in Dubai looks bright. The industry has already attracted thousands of professionals from abroad looking for a career in this thriving industry. The industry has become very competitive, attracting many global players arriving with huge marketing budgets and employing many skilled professionals. The industry has been especially attractive for young university graduates and post graduates with up to five years of professional experience.
Most occupations in this sector center on services that prepare public communications campaigns and advertisements for companies, design promotional materials that advance various company interests and image, and coordinate client’s marketing strategy, sales, pricing, product development, and various other public relations activities. Most professional jobs require university education. Some common occupations in this industry include marketing and public relations managers, sales managers, market research analysts, marketing specialists, multimedia artists and animators, advertising agents, computer programmers and designers, and so on.
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