Marketing Executives are involved in various aspects of marketing various products and services. These functions include planning, product development and research, media and public relations, promotions, advertising, sponsorships and exhibitions. The core focus of the requirements of this position varies according to size of organization and sector, and whether the goal is mainly to raise public awareness or raising sales. Especially in Dubai where trade fairs are common, marketing executives can expect challenging and dynamic roles:
• Education – At least a Bachelor’s degree in Marketing, Advertising, Public Relations or related fields is usually required. Some companies may require at least a Master’s degree.
• Technical Requirements – Experience may not be a standard requirement but is often necessary as a competitive advantage. Experience means the candidate has a contact base which is critical in this role.
• Other Requirements – Training and attendance of professional conferences, events may be required by some employers
AED 4,000-15,000 depending on company size and sector.
Any business in any industry with a marketing department hires marketing executives. Often, the companies have wide operational berths, having locations in several locales. From the banking industry to retail, manufacturing, telecommunications and even non-profit organizations in Dubai employ marketing executives.