This position is basically involved with the entire spectrum of market research from problem analysis, data collection to recommendations required in performing product research, customer satisfaction surveys, market investigations and similar activities. In the Dubai market, this role often requires fieldwork as researchers and interviewers are deployed to client premises for investigations and or complete questionnaires and survey sheets for analyses and reporting.
• Education – At least a Bachelor’s degree preferably in English or Communications is required for market research jobs in Dubai. The industry is competitive so entry without a degree is very unlikely.
• Experience –There is no standard experience requirement. However, those with experience in the recruitment industry, as well as the customer service industry have an advantage as the experience involves some interviewing and communication skills.
• Technical requirements – A thorough understanding of statistics and data analysis and techniques is a must. Familiarity with related applications – MS Office Suite, CRMs and databases is an advantage.
Market researchers are normally employed by PR or data collection firms who perform various types of researches from product to consumer research. Dubai has its local PR and Market Research firms and is looking toward opening its doors to global players like GfK, Synovate and others.