Dubai Digital & Online Advertising Sector Booming

The advertising market has bounced back after being hit by the Arab Spring, with regional spending in the industry forecast to exceed US$5 billion (Dh18.4bn) this year, say executives.

Double-digit percentage growth is forecast for the Middle East and North Africa’s (Mena) advertising market, reversing a decline of 10.3 per cent last year, according to a poll of three major media agencies by The National.

Many companies are now increasing their budgets for online advertising. Starcom is expecting to double its digital advertising business every year for the next three years. Currently, digital advertisements make up about 15 per cent of its business.

Advertisers are also keen to tap into the smartphone advertising space, as mobile penetration soars above 200 per cent in many of the GCC countries.

Job Opportunities

This means that there is likely to be a surge in job opportunities for SEO and social media marketing professionals over the next few years in Dubai — making on-line marketing an excellent career choice in Dubai.

About the author

Kazim Ladimeji is the Director of—a resource for start-ups, small business and job seekers. It includes a blog with career and small business advice articles. Kazim is a Chartered Member of the Chartered Institute of Personnel and Development, and has been a practising HR professional for 14 years.

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